Jivantika Pooja (जिवंतिका / जिवती पूजा) is dedicated to Goddess Jivantika (जिवंतिका देवी / जिवती देवी).
Deity: Goddess Jivantika / Jivati (जिवती माता)
Associated with: Protection, health and longevity of children
Observed: Primarily on Fridays during Shravan, particularly in Maharashtra and Gujarat.
Traditional identification: Some traditions describe Jivantika as a manifestation/incarnation of Goddess Parvati.
Maharashtrian tradition: The worship is specifically associated with संततीरक्षण — protection and welfare of children.
